Seer Interactive (East)

Get Your Marketing Channels Speaking a Universal Language

Sep 24, 2019

A Creative, an Audience Researcher, and a Data Strategist walk into a bar…or rather the 7th floor of Seer HQ in Northern Liberties, Philadelphia….


Speakers

Kristin Bigness Headshot Photo

Kristin Bigness
Sr. Creative Manager

Teresa Lopez Headshot Photo

Teresa Lopez
Content Lead

Christina Blake
Sr. Data Strategy Manager

Recap

This event gathered together marketing practitioners, designers, and data strategists to integrate audience research, data, and design to earn your customer’s attention and increase ROI. Each of our team members individually discussed– How to Build a Culture of Data-Driven Design, Stop, Analyze, and Listen: leveraging qualitative audience research, and Scaling Audience Research with Data Visualization.

What We Covered

?Ways to leverage big data practices when it comes to understanding your customer and how to reach them
How to earn your customer’s attention and stand out against competitors
How to find and develop channel agnostic insights that drive integration across your marketing channels
How to get your team to integrate your cross-channel marketing strategy

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